American Beverage Association was our first association client. We began designing annual reviews, providing photographic work and developing branding for the ABA in 2005. Each annual review we produce fits into the ABA’s larger PR effort. Image-based stories and succinct messages illustrate how the association is working to make a difference—on Capitol Hill and in communities across America. Mirroring issues in the beverage industry, our past few annual reviews have focused on sustainability topics and how the ABA promotes policy to reduce waste.
“Our annual review is our calling card for sharing our industry’s story of leadership, as well as positions on critical issues, with elected officials and key stakeholders. We have relied on FCI to help us do that year after year, and they continue to deliver in an innovative, creative and clear way that reflects our brand.”
KATHERINE LUGAR, President and CEO, American Beverage Association